Louis Vuitton has scored a major coup by landing father-daughter directing duo Francis Ford and Sophia Coppola in their ongoing ad campaign that previously featured Mikhail Gorbachev and Keith Richards. The hope, it seems, is to sustain the brand dominance that Louis Vuitton has in wholesale and retail handbags.

The photos feature the pair languishing in a sun-dappled savannah-like setting, as Louis Vuitton travel luggage lies about in the grass. They appear to be collaborating, with notes strewn about, and he seems to be pontificating while daughter lies in the grass and listens, enchanted.

LV, of course, is one of the kings of the fashion world, purveyor of fine designer clothes, accessories, and Louis Vuitton handbags wholesale and retail.

A spokesperson for the company has stated that the intent behind the photo is to show the romance of travel. While this is true, the ad campaign is also certainly an attempt to appeal to an intergenerational market, with Francis Ford a long time staple in the film industry at 69, while his daughter a youthful 37.

Louis Vuitton handbags wholesale and retail, have experienced a boom in sales lately, with attempts like this to appeal to wider markets. They also recently and famously enlisted the talent of Japanese pop-artist Takashi Murakami to design a colorful Louis Vuitton pattern for their wholesale and retail handbags.